Everyone knows that the first thing you do when holidaying in the States is to stock up on quality beauty products that you canât find back home. Brisbane go-getter Fleur Madden knew it, and sheâs made it her business to keep you stocked up from home. Now her beauty products are getting the star treatment they deserve.
The glitter from The Oscars 2016 has been swept from the Hollywood streets but one Brisbane woman is still feeling the sparkle. Fleur Madden, 35, had dreamt of one day winning her own Academy Award, but knowing her Lulu and Lipstick makeup brushes were in the starsâ goodie bags was cause enough for champagne.
Speaking with Fleur about this phenomenal win, one could be forgiven for thinking the Oscars die-hard was fated to one-day cross paths with the Academy. âWhen I was a little girl, I would get dressed up in formal wear to watch the Oscars every year,â Fleur said. âI was such a fan. Sometimes I would even have on a fur coat in the February heat in Australia to mark the occasion, so this has special significance for me, that at least my makeup brushes are making it to the Oscars, even if I am still watching from home!â
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Fleur is the founder and CEO of Lulu and Lipstick, an online store where women can get their hands on exclusive and hard-to-find international beauty brands. Itâs somewhat ironic that the Travel Brush Set created by her Brisbane-based brand is now the product that will be in high international demand. But thatâs what happens when Fleur puts her hand to something. At only 23-years-old she used her one day off from work with ABC TV news and The Sunday Mail to start leading consumer PR agency The Red Republic. She is also CEO of boutique graphic design studio Design by Republic.
Fleur launched Lulu and Lipstick 15 months ago when she returned from a work stint in New York. When she settled back in Brisbane, she realised many of her new favourite international brands were now going to cost a fortune in shipping, or they werenât available online. This simply wouldnât do for the savvy business woman whose passion is the perfect pink lipstick (at the moment itâs Gerard Cosmetics âVintage Roseâ Lipstick). Having done her fair share of beauty PR in the past, representing big-name clients like Oscar Oscar Salons and Alpha H, Fleur said she was ready for a career evolution. âIâm a big believer in pushing yourself and taking things to the next level,â she said. âI definitely still love the PR industry, but I also really love creating my own brand.â A brand that Fleur said she was most excited to see in the hands of Best Supporting Actress Alicia Vikander.
“Youâve got to enjoy the journey, you canât just work hard to keep working hard.â
After 13 years running her own empire, you would think her brush with the stars would rank high on Fleurâs list of achievements, but it was her 2014 nomination as a finalist for Telstraâs Young Business Woman of the Year that she says was her personal Oscars. âI remember covering the awards as a journalist and thinking how inspirational those women were and wanting to be part of it. So to end up at those awards with that calibre of women was a real highlight for me. I think I placed a lot of pressure on myself on the night and potentially missed some of the amazing moments, but youâre always learning.â
Another lesson learned for the hard-working, self-funded entrepreneur was the art of balance. âWhen people meet me on a personal level they may be quite surprised, because I think being a women in business you can have a reputation for being a certain way. I am very direct and I have a lot of mouths to feed and part of my job is to be a strong leader,â Fleur said. “But personally, I go home and cook dinner for my man every night and I have a lovely relationship. Itâs really good to have a balance and to be able to switch off. I couldnât have done that 13 years ago, and Iâve probably only learnt to do that in the last few years. Youâve got to enjoy the journey, you canât just work hard to keep working hard.â
When she wasnât teaching us how to succeed as a young woman in business, Fleur also had some knock-out beauty advice and a plethora of go-to products for all of our beauty needs. Her own beauty secret â a good skincare regime. âCleanse, tone, use serum, use masks, day cream, night cream and you must use eye creams. There are no shortcuts, if you want beautiful skin you have to take care of it and invest in it,â she was happy to share. The same âno shortcutsâ approach is taken with Lulu and Lipstickâs range of beauty accessories which are all cruelty free and designed to look good sitting on your bathroom sink.
So whatâs next for Fleur? She mentioned an expanded Lulu and Lipstick exclusive range, and letâs be honest, this woman has proven that if thereâs something missing in the market, sheâs ready to put her hand up and get it done for us.
2016 Makeup Trends according to Fleur:
- Brows are still as important as ever, but look at softening bold statement brows from last season.
- Look for liquid lips in matte colours
- Super thick lash lines â weâre loving the Velour Lashes that Beyonce and JLo wear, available from Lulu and Lipstick of course!