80 years in business is a milestone definitely worth celebrating and Haymes have done it with style.
Australia‚Äôs largest independent, family owned paint company created a groovy ‚ÄėColour Through the Ages‚Äô story using interior design trends from the 40s to today. Reflecting the key colour, design and decorating influences across these eras, Haymes have put a cool spin on a colour calendar. If there‚Äôs a look you love, head to haymespaint.com.au to track it down.
The glitz and glamour of the 1920s and 30s came to an abrupt halt with the outbreak of war¬†in 1939. The following decade saw decorating styles take on a more sentimental tone with¬†traditional furniture, floral upholstery and prudent colours. Homes were small and practical¬†and clutter was kept to a minimum by a generation that was grateful for what they had.
The decade that saw the coming of age of the new economy brought with it a¬†mass consumer market and a great sense of optimism. Architecture took on a more¬†industrial approach where new developments in technology and manufacturing¬†were incorporated into the home. The kitchen became the heart of the home during¬†the 50s with families relinquishing formal dining in favour of relaxed meal times¬†in the kitchen. Reflecting the exuberant times, homes were decorated in carefree¬†pastel tones with pops of red and black.
The swinging 60s was the age of peace, love and flower power. With psychedelic¬†colours, large prints and bold furniture, the purpose of style at this time was to¬†create impact. The world embraced pop culture and the Space Race, which drove¬†changes and new trends in architecture and design, as well as fashion. Colours such¬†as bright oranges, yellows, reds and blues exploded onto walls, furnishings and¬†accessories fuelling a fun, bold atmosphere without boundaries.
Commonly termed the ‚ÄėMe Decade‚Äô the 70s was a time of self-discovery and self-assurance in all aspects of life. While the world looked grimly at oil crises and¬†inflation, the design industry took the time to reflect on nature and environmental¬†concerns. Many bold patterns of the 60s were reinterpreted through to the 70s into¬†earthy tones with a more natural aesthetic. Colours became mellow and easier to¬†live with and the introduction of plants in the home reflected a stronger connection¬†to nature.
From the mellow and muted earthy tones of the 70s to the era of contrast came¬†the 80s. Many would say there were more misses than hits during this decade but¬†one influential design movement stood head and shoulders above the rest. The¬†rule-breaking Memphis Group, a collective of young Italian designers, defined the¬†decade with their bold post-modernist style. With no formula or rules they shocked¬†the design establishment with their use of unconventional materials, gaudy colours¬†and kitsch motifs.
The age of minimalism, the 90s saw a paring back of the excesses from previous¬†decades. This was a time to simplify lifestyles and explore colour in softer and¬†more soothing tones. Luxury brands became the trendsetters in the design world¬†and supermodels were considered movie stars. Interiors were all about creating¬†the ultimate feeling of Zen using soft and subtle colours that made the home feel¬†comfortable. Creating a sanctuary from the business of the outside world was the¬†key to success.
The arrival of the new millennium ushered in the era of the indoor/outdoor lifestyle¬†with the humble back garden being transformed across the land into luxurious¬†outdoor living spaces adorned with feature walls, decked floors and stylish furniture.¬†The home became the sanctuary for the family with much more time invested in¬†creating a comfortable space to relax and spend time in. The ‚Äėnaughties‚Äô illustrated¬†a more casual look for interior decorating, using warm tones and a more open¬†approach to everyday living.
In an era where technology is king we have become interconnected, multicultural¬†and global, gaining access to trends instantly. People love to curate, particularly¬†when it comes to decorating their homes. We now have greater access to¬†widespread inspiration and education, creating a savvier market. With the continual¬†changes in colour and product developments, a focus on neutrals allows consumers¬†the flexibility to move with trends more freely and individually. Key pieces such as¬†furniture and art give a more distinctively unique approach to design, creating a¬†blank canvas on which to imprint style, sensibility and individuality.
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CREDITS:¬†Styling By Ruth Welsby. Photography by Martina Gemmola