The cut is Western and fashion-forward but the delightfully dizzying array of colours and patterns is unmistakably Persianâ€“the perfect reflection of their Iranian-born, Australian based designer, Neda Alemohammad. Here she tells us about her upcoming showcase here in Brisbane this August.
Name: Neda AlemohammadÂ |Â Age: 38Â |Â From:Â IranÂ |Â Based In: CanberraÂ |Â Label: Hana
Neda, 38, has only been in Australia for a little over a year, but she is already lighting up runways with her vibrant Hana designs. Her latest Hana collection, Immigration, playfully infuses bold Middle-Eastern patterns with iconically Australian motifs. Itâ€™s a tough task to include a kangaroo on a dress and still keep things fashionable enough for the runway, but Neda nails it.
Fresh from her first showing at Canberraâ€™s Fashfest 2015, Neda is now preparing to dazzle the fash-pack as one of the most exciting new-comers at Mercedes Benz Fashion Festival Brisbane. We caught up with Neda to find out what inspires the beauty in her work.
How did you get into fashion design?
I used to do the same in Iran where women are obliged to cover themselves and wear what the government dictates to them. However, a lot of these women are not religious, therefore I tried to design fashionable and colourful street outfits for them to make [covering up] a bit more tolerable.
Which designer are you most excited to see at Brisbane’s Mercedes Benz Fashion Week?
I am very new to Australia and unfortunately I don’t know all of the designers but I have been amazed by most of them and I think they are great. I am very excited to take part to such a great show.
What inspires your clothing designs?
My inspiration is my cultural journey from Iran to Australia. I mixed my cultural background with Australian pure nature items.
Get your ticket to see Hana at Mercedes Benz Fashion Festival Brisbane from mbff.com.au
Image Credits: Â Photography:Â Eric PirisÂ |Â Hair and makeup:Â Gabbie VannÂ |Â Model:Â Nicole Luker